Michel Rouen Print Polos

Twenty-seven colourways of one shirt is an unusual thing for a brand this size to do, and it tells you where the demand is. This is the cut people buy when they already own two solids and want the one that gets a comment on the first tee. The prints run from a small repeating geometric that reads as texture at distance to a full graphic across the chest, and the photographs on this page are of the colourway itself rather than of a fabric swatch, because with a print that is the only useful thing to look at.

The run goes to 5XL, which matters more on a print than on a solid: a large repeat scaled onto a bigger shirt can look like a different garment, and it is worth opening the colourway you want in the size you take rather than trusting the small photograph. Prices sit between $12.71 and $25.95. The knit is the same polyester and spandex as the plain shelf, with a UPF figure on the label describing the dry, unstretched cloth and nothing beyond it.